If you’re running a business or marketing anything online, you know that creating ads that actually grab attention is no easy task.
It’s one thing to get someone to look at your ad, but it’s another thing to get them to act on it. Well, the good news is you don’t have to be a marketing genius to create ads that convert.
In this post, I’m going to walk you through a simple, step-by-step process on how to create eye-catching ads that get people to click, buy, or take whatever action you want them to take. Whether you’re creating Facebook ads, Google Ads, Instagram stories, or even banner ads, the principles I’m about to share will apply.
And just so you know, if you’re feeling overwhelmed or short on time, there are services on Fiverr where you can hire skilled professionals to help with creating high-quality ads—more on that in a bit!
Now, let’s dive into how to make ads that don’t just look good but also convert into action!
1. Understand Your Audience
Before you even begin creating your ad, take a step back and think about who you’re trying to reach. This is a crucial step, because your ad won’t be effective if you don’t speak directly to your target audience. When you understand your audience, you’re able to craft messages, images, and offers that resonate with them.
For example, if you’re selling a productivity tool to busy professionals, your messaging might focus on saving time and increasing efficiency. On the other hand, if you’re selling a fun new gadget for teenagers, you might want to highlight the fun, trendy aspects.
Here’s how to nail down your audience:
- Age, gender, interests: Are they teens or adults? What are they passionate about?
- Location: Are they local or international? Do they prefer a specific language or culture?
- Problems and pain points: What challenges do they face that your product can solve?
- What motivates them: Do they want convenience, status, fun, or something else?
Once you understand these things, you’ll be able to craft an ad that speaks directly to your audience.
2. Craft a Compelling Message
Now that you know who you’re talking to, the next step is creating a message that grabs attention. You only have a few seconds to make an impression, so you need to be clear and concise while also intriguing the viewer.
Here are a few tips for writing a compelling message:
- Be clear about the value: Why should people care about your ad? What benefit do they get? If you’re selling a product, focus on the specific results it delivers.
- Use attention-grabbing language: Words like “limited-time,” “exclusive,” or “discount” can motivate people to take action right away.
- Speak directly to them: Use “you” to make it feel personal and relevant to the viewer.
Your headline is the first thing people will see, so make sure it speaks to their needs and grabs their attention immediately.
For example, instead of saying, “New Smartphone on Sale,” you could say, “Upgrade to the Smartest Phone Yet – Save 20% Today!”
3. Choose the Right Visuals
An ad without visuals is like a cake without frosting—it’s just not as appealing! The images or videos you use in your ads are just as important as the message you write. Humans are visual creatures, and we tend to make snap judgments based on what we see first.
Here’s how to make sure your visuals stand out:
- Keep it relevant: Your visuals should match the product or service you’re promoting. If you’re selling a sleek, modern product, your visuals should reflect that. On the other hand, if you’re promoting something more traditional or nostalgic, use visuals that evoke those feelings.
- Use high-quality images: Blurry, low-quality images are a surefire way to turn people off. Always use crisp, clear visuals that look professional. If you need help creating professional images or videos, you can hire a graphic designer or content creator on Fiverr who specializes in ads.
- Focus on the product or service: If you’re selling something physical, make sure the product is front and center. If it’s a service, use visuals that communicate the outcome or benefits of using that service.
Don’t forget to consider the colors you use. Bright colors like red, orange, and yellow tend to grab attention, while blue and green create a sense of calm. Make sure the color scheme aligns with the mood and branding of your product.
4. Add a Clear Call-to-Action (CTA)
Once you’ve hooked your audience, it’s time to get them to take action. Your call-to-action (CTA) is what tells people exactly what to do next. Whether you want them to buy, sign up, or learn more, your CTA should be clear, simple, and compelling.
Here are a few examples of CTAs that can drive action:
- “Shop Now and Save 25%”
- “Sign Up Today for Free Access”
- “Get Your Free Trial Now”
- “Click Here to Learn More”
The key to a good CTA is making it action-oriented and urgent. Don’t just say “Learn More”—instead, encourage them to take the next step right away with phrases like “Start Now” or “Claim Your Spot.”
Make sure your CTA stands out in your ad by using bold text, bright colors, or buttons. People need to know exactly what they’re supposed to do.
5. Test Different Ad Variations
Not all ads are created equal, and what works for one campaign may not work for another. That’s why it’s important to test different ad variations and track the results to see which one performs best.
Here’s what you should test:
- Headlines: Try different ways of presenting your message to see which one catches more attention.
- Images or videos: Does a specific image or video lead to more clicks or conversions? Test different visuals to find out.
- CTAs: Play around with different calls-to-action to see which one resonates best with your audience.
A/B testing (also known as split testing) is a great way to run these experiments and improve the performance of your ads over time.
6. Optimize for Mobile
In today’s world, most people browse the web and check social media on their mobile devices. This means your ads must be optimized for mobile viewing.
Here’s how to make sure your ad looks great on any device:
- Use larger text: Small text is hard to read on mobile screens, so make sure your ad copy is legible on smaller devices.
- Design for vertical scrolling: Many social media platforms (like Instagram and TikTok) are optimized for vertical scrolling, so ensure your ad fits that format.
- Keep it simple: Mobile users tend to skim, so get straight to the point with your message and CTA.
7. Track Your Results
Once your ad is live, don’t just sit back and hope it works. You need to track how well your ad is performing so you can optimize it over time.
Here are a few metrics you should track:
- Click-through rate (CTR): This shows how many people clicked on your ad after seeing it.
- Conversion rate: This tracks how many people took the desired action (such as making a purchase or signing up for a service).
- Cost per click (CPC) and cost per conversion (CPC): These show how much you’re paying for each click and conversion.
The better you track and analyze your results, the more you can improve your ad performance.
Need Help? Hire a Professional on Fiverr!
If you’re feeling overwhelmed by the idea of creating your ads or just don’t have the time to dedicate to them, consider outsourcing the work.
Fiverr is a great platform where you can find talented freelancers who specialize in designing eye-catching, high-converting ads. Whether you need help with graphic design, copywriting, or video production, you’ll find a range of services to meet your needs.
By working with experts on Fiverr, you can save time and ensure that your ads stand out from the competition. Plus, you’ll have professionals handling the technical details so you can focus on what you do best—growing your business!
Conclusion
Creating eye-catching ads that convert doesn’t have to be a daunting task. By understanding your audience, crafting a compelling message, using strong visuals, adding a clear CTA, testing variations, and optimizing for mobile, you can create ads that not only grab attention but also drive results.
And if you want to take your ads to the next level, consider hiring a pro on Fiverr to help.
Now that you know the steps, it’s time to put them into action and watch your ads bring in those conversions!