In today’s digital age, businesses are constantly looking for ways to engage and educate their customers. One of the most effective tools for achieving this is through animated explainer videos. These videos are an excellent way to break down complex ideas, showcase your product, or explain your services in a way that’s both entertaining and easy to understand.
But how do you go about getting an animated explainer video for your business, especially if you don’t have a background in animation or design? Well, there are plenty of options available to you, and I’ll guide you through the best ways to create or get your hands on one.
Before diving into all the details, let’s talk about a quick solution that can save you time and effort. If you’re not looking to create the video yourself or want to leave it to a professional, one of the best ways to get a high-quality animated explainer video for your business is by hiring a freelancer.
Platforms like Fiverr are packed with talented animators and video production experts who can bring your vision to life. With Fiverr, you can find someone who suits your budget and style, making it a smooth and affordable way to get your animated explainer video without all the hassle.
Now, let’s explore how you can get this process started on your own or through a professional service.
Why Animated Explainer Videos?
You might be asking, “Why should I use an animated explainer video for my business?” Well, here’s why they’re such a powerful tool. Animated explainer videos have been proven to increase engagement and conversion rates. People love visuals, and animation is a fantastic way to grab attention and keep viewers interested.
When you combine visuals with a clear and concise message, you make it easier for potential customers to understand your product or service, which can lead to increased sales and a stronger brand presence.
Moreover, explainer videos are highly shareable. Whether it’s on social media, your website, or in email campaigns, an engaging animated video has the potential to be shared widely, bringing more eyes to your business. They can simplify complicated ideas, which is why businesses across all industries, from tech startups to e-commerce stores, are using them to communicate with their audience in a fun and engaging way.
Step 1: Define the Purpose of Your Video
Before you rush into hiring someone or opening up an animation software, you need to define the purpose of your animated explainer video.
Ask yourself: What do I want this video to achieve? Are you introducing a new product, explaining how your service works, or promoting a special offer? Having a clear goal will help guide the content and design of the video, ensuring that it resonates with your audience.
Here are some common goals for animated explainer videos:
- Product Demonstrations: Explaining how your product works or what makes it special.
- Service Explanations: Showing how your service solves a problem for customers.
- Brand Storytelling: Telling the story of your business in an engaging, emotional way.
- Tutorials and Guides: Offering helpful tips or tutorials to educate your audience.
Having a clear purpose will help you when you’re putting together the script and deciding what visuals to include in your video.
Step 2: Write a Compelling Script
The script is the backbone of any explainer video. Even the most amazing animation won’t work if your message isn’t clear. Your script should explain your product or service in a concise, engaging way.
The goal is to keep it short (usually around 60 to 90 seconds), as people have short attention spans, especially online. Aim for clarity, simplicity, and excitement!
Here are some tips for writing a great explainer video script:
- Start with a Hook: Grab the viewer’s attention right away. Open with a question or a statement that makes them want to keep watching.
- Introduce the Problem: Show your audience the problem that your product or service solves. This helps build relevance.
- Present the Solution: Introduce your business as the solution to the problem. Explain how it works in simple terms.
- Call to Action (CTA): End the video with a strong call to action. What do you want your viewers to do next? Visit your website, sign up for a demo, or make a purchase?
Once you’ve written your script, you’re ready to move on to the design and animation phase!
Step 3: Choose the Right Animation Style
There are several animation styles to choose from, and the one you pick should align with your brand identity and the tone of your message. Here are some popular animation styles for explainer videos:
- 2D Animation: The most common type of animated explainer video, 2D animation is flat, simple, and highly effective. It’s perfect for businesses that want to present their product or service in a clean, clear way.
- Whiteboard Animation: This style simulates the feeling of a hand drawing images on a whiteboard. It’s simple but effective, often used for educational or instructional videos.
- 3D Animation: If you want something more advanced and visually stunning, 3D animation can bring a more lifelike feel to your explainer video. However, this can be more expensive and time-consuming.
- Motion Graphics: This style incorporates text, shapes, and symbols with fluid animations. It’s a great choice if you want to highlight key stats or showcase your brand’s personality.
- Character Animation: This style uses animated characters to tell a story. It’s more dynamic and fun, making it perfect for businesses that want to inject personality and humor into their videos.
When choosing an animation style, think about your target audience and the kind of tone you want to set. If you’re targeting younger customers, character animation might be a great choice, while motion graphics can work well for more professional or tech-related content.
Step 4: Create Your Animation
If you’re taking the DIY route, now comes the tricky part—creating your animation. While it’s totally possible to use animation software like Adobe After Effects or Blender to create your explainer video, there’s a steep learning curve, and these tools can be quite complex for beginners.
Here’s where the Fiverr Platoform can help. You can easily find skilled animators who specialize in creating explainer videos, saving you time and hassle. On Fiverr, you can search for freelancers who offer animation services, and you’ll find a wide range of styles, budgets, and experience levels.
Whether you want a simple 2D animation or a more advanced 3D video, there’s a freelancer on Fiverr who can help.
When browsing Fiverr, be sure to check out the freelancer’s portfolio to see their previous work. This will give you a sense of their style and quality. You can also read reviews from other clients to ensure you’re hiring someone who delivers on time and meets your expectations.
Step 5: Work with Your Animator
If you’ve decided to hire an animator, now it’s time to communicate your ideas. Here’s how to make the process go smoothly:
- Share Your Script: Make sure to provide your animator with the finalized script so they know exactly what message you want to convey.
- Discuss Animation Style: Talk about the animation style you want. You can show them examples from other videos or describe your vision in detail.
- Provide Branding Guidelines: If you have specific brand colors, logos, or fonts, be sure to share these with your animator to keep the video on-brand.
- Provide Feedback: Once the animator shares a draft of the video, provide constructive feedback to help fine-tune the final product.
Clear communication and feedback are key to getting the explainer video you want, so be sure to collaborate with your animator throughout the process.
Step 6: Finalize and Launch Your Video
Once your animated explainer video is complete, it’s time to put it to work! You can embed the video on your website, share it on social media, or use it in email marketing campaigns. Make sure to track how well the video performs so you can measure its impact on your business.
Conclusion
Animated explainer videos are a powerful tool for businesses in 2025. Whether you decide to create your own or hire a professional, having a well-made explainer video can significantly boost your marketing efforts.
If you want to save time and get a high-quality video without learning animation, hiring a freelancer from Fiverr is a great solution. With so many talented animators on Fiverr, you can easily find someone who fits your style and budget, and you’ll be on your way to having an engaging explainer video for your business in no time!